Danielle Nichols

Rooted in simplicity, inspired by the everyday.

I started Lovage Root as a way to carve out a meaningful path for myself—one that allowed me to work independently while creating something of real value for my community. From the beginning, my vision was rooted in the idea of combining passion with purpose. I’ve always believed that the spaces we inhabit—and the rituals we create within them—should feel comforting, intentional, and connected to nature. I saw an opportunity to offer products that not only enhance our homes and self-care routines but also align with values of sustainability and mindful living.

Lovage Root was born out of this desire to craft home fragrance, bath, and skincare essentials that are beautiful, effective, and environmentally responsible. I wanted to challenge conventional norms—often dominated by synthetic ingredients and unnecessary waste—by offering an alternative that emphasizes natural materials, ethical production, and thoughtful design. Each candle, bath soak, and facial mask is made to evoke comfort and balance, bringing warmth and well-being into everyday life without compromising the planet.

At its core, Lovage Root is more than just a brand; it’s a reflection of my commitment to creativity, sustainability, and community care. By working independently, I’m able to maintain creative integrity and ensure every detail reflects the brand’s values. And by sharing these handcrafted, earth-conscious products with others, I hope to inspire more intentional living—where daily rituals become small acts of nourishment for both ourselves and the world around us.